Building a small business takes serious work. You’re out there creating amazing products or services, helping your customers, and trying to grow—all while figuring out how to market yourself in a way that actually works.

But here’s the thing: even if you’re doing all the right things behind the scenes, your business might still be getting overlooked if your online presence isn’t working for you.

As someone who helps businesses create strong brands, professional websites, and marketing strategies that truly connect, I’ve noticed a few key areas that can make all the difference. These three shifts will help your business not just exist—but thrive.